Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Avoiding automated content plugins


Creating fresh, original content for your WordPress site or blog is hard work. For this reason, many people have been enticed to use automated plugins to add content to their sites. Some WordPress plugins that have cropped up to satisfy this misguided demand are the AutoBlogged, WP Robot, and MultiPress plugins. However, no automated script can deliver original content for your website. When you employ an automated content plugin on your site, you are getting content that has already been published by another website. This is what is referred to as "Duplicate content."

Duplicate content does not mean that the content triggers copyright infringement; you are not necessarily running afoul of the law by posting duplicate content. In fact, there are hundreds of article directories that encourage you to take their content and republish it on your website. However, duplicate content has little to no value to a search strategy. Most likely, the content won't even...