Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Finding new keywords


You will always want to be alert to new keyword opportunities. This is the "expansion" phase of your keyword development. New products and product model numbers will become new keywords as they are released to the market. New technologies create new keyword opportunities at an ever-increasing pace. New laws create new keyword opportunities as they are passed. Stay on top of these keyword trends and you'll further edge out your competitors.

Eyeing the competition

One way to find new keywords is to keep an eye on your competition. What keywords are your competitors utilizing for the important pages of their website? Is your competition advertising new products and services? If so, it may mean that they've found a micro-niche within their market that you can harness as well.

You can also use one of several keyword spying websites. The website Spyfu (http://www.spyfu.com) touts itself as a resource that empowers you to "spot new SEM/SEO opportunities and outsmart your competitors...