Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Creating an effective permalink structure


Our discussion of domain names dovetails nicely into our next topic: permalinks. Pages created in WordPress do not have filenames as we typically think of them, but they can have an ostensible filename that works exactly the same way and that is a permalink. Because words in the URL string (both domain names and words in filenames) are ranking factors, we will want do our best to employ keywords into our permalinks.

In the default setting, WordPress generates very SEO-unfriendly and unmemorable URL strings like this: http://www.TastyPlacement.com/?p=123. The permalinks feature converts WordPress Page and Post titles into keyword-rich strings like http://www.TastyPlacement.com/wordpress-book.

Activating permalinks on your WordPress site takes only a minute. To access the permalinks menu, log in to your WordPress dashboard and look into the "Settings" menu. The permalinks menu will look like the following screenshot.

The screenshot below offers a view...