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  • Book Overview & Buying WordPress 3 Search Engine Optimization
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WordPress 3 Search Engine Optimization

WordPress 3 Search Engine Optimization

4.8 (13)
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WordPress 3 Search Engine Optimization

WordPress 3 Search Engine Optimization

4.8 (13)
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Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
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WordPress 3 Search Engine Optimization
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WordPress 3 Search Engine Optimization
Credits
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Credits
Foreword
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Foreword
About the Author
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About the Author
About the Reviewers
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About the Reviewers
www.PacktPub.com
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www.PacktPub.com
Preface
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Preface
Lock Free Chapter
1
Getting Started: SEO Basics
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Getting Started: SEO Basics
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Introducing SEO
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Improving your rank on all search engines
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Exploring the changing nature of search engines
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Understanding a search engine's inner working
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Exploring on-page search ranking factors
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Understanding off-page ranking factors
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Converting visitors to customers: the third spoke of SEO
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Summary
2
Customizing WordPress Settings for SEO
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Customizing WordPress Settings for SEO
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Setting goals for your business and website and getting inspiration
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Knowing what WordPress already does for your SEO
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Understanding what WordPress doesn't do for your SEO
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Summary
3
Researching and Working with Keywords
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Researching and Working with Keywords
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Building your site's foundation with keyword research
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Understanding relevance and the effect of short-tail and long tail keywords
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Developing a powerful long tail search strategy
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Researching keyword search volume with online keyword tools
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Identifying and developing your keywords
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Gathering keywords: Thinking about your customer's (imperfect) intent
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Tuning and honing your keyword list
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Finding new keywords
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Summary
4
Understanding Technical Optimization
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Understanding Technical Optimization
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Choosing a keyword-rich domain name
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Creating an effective permalink structure
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Optimizing your Page/Post titles and title tags
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A dying HTML element: meta keyword tags
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Optimizing your body content
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Optimizing heading tags
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Improving rankings with optimized images
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The ultimate WordPress robots.txt file
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Optimizing with the XML Sitemaps plugin for WordPress
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SEO power tool: Google Webmaster Central
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Summary
5
Creating Optimized and Engaging Content
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Creating Optimized and Engaging Content
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Engaging visitors with your content
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Writing effective titles and headlines
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Using WordPress tags
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Creating keyword-rich content
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Avoiding automated content plugins
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Writing for your audience
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Writing to get results
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Developing your writing style
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Structuring your content using taxonomy and hierarchy
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Hiring a writer
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Summary
6
Link Building
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Link Building
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Understanding the importance of backlinks
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Authority links: what they are and why you want them
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Link anchor text
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Site-wide links and footer links
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Repetitive links from common IP addresses
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How to measure your inbound links
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Getting links through link directories
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Building links with super directories: Yahoo! directory and DMOZ
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Building links with article submission sites and directories
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Link building by commenting on blogs and forums
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Building links through direct link requests
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Building links by creating link bait
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Summary
7
Using Social Media
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Using Social Media
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What is a search engine?
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Going viral with social media
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Using LinkedIn to promote your business or website
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Microblogging with Twitter for business
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Using social bookmarking sites to promote your business
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Leveraging Facebook for a business or blog
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Building a Facebook landing page
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Automating Facebook updates with FacePress II
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Going viral with the Share on Facebook plugin (and several others)
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Automating twitter posts with Tweet This
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Promoting your business or blog with YouTube
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Summary
8
Avoiding the Black Hat Techniques
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Avoiding the Black Hat Techniques
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Typical black hat techniques
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Google Webmaster Guidelines
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Diagnosing a Google ranking ban, penalty, or filter
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Clearing a Google penalty
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Avoiding black hat techniques and purveyors who promote them
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Summary
9
Avoiding SEO Mistakes
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Avoiding SEO Mistakes
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Pursuing the wrong keywords
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Poor internal anchor text
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Flash, JavaScript, image links, and other non-readable content
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Poor site architecture
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Over-optimizing to improve ranking
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Jumping the gun
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Using free hosted domains
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Forgetting verification tools
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Ignoring local directory listings
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Paying for clicks when you rank organically
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Leaving stray pages in Google's index
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Failing to produce fresh new content
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Summary
10
Testing Your Site and Monitoring Your Progress
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Testing Your Site and Monitoring Your Progress
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Google Analytics
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Google Webmaster Tools
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Checking your website's code with an HTML Validator
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Checking your inbound link count with Yahoo! Site Explorer
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Monitoring ranking positions and movement with Rank Tracker
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Monitoring backlinks with majestic SEO
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Summary
1
WordPress SEO Plugins
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WordPress SEO Plugins
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All in One SEO Pack
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Dagon Design Form Mailer
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Duplicate Post
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Broken Link Checker
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Automatic SEO Links
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Google XML Sitemaps
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HeadSpace2 SEO
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Robots Meta
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SEO Blogroll
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SEO Smart Links
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Open in New Window
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Dean's Permalinks Migration
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SEO Friendly Images
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I Love Social Bookmarking
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WP Super Cache
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SEO slugs
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Future Posts Calendar
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Smart 404
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WPtouch
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Contact Form 7
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Smart YouTube
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WP e-Commerce
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Wickett Twitter Widget
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Share and Follow
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Yet Another Related Posts Plugin
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Facebook like button
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Quick AdSense
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Other SEO Resources
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Other SEO Resources
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Online forums
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Google Webmaster Tools
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Other helpful SEO tools
3
Index
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Index

Chapter 6. Link Building

We now turn to the true source of ranking power: link building. All of our efforts in content writing and on-page optimization will fail if we do not undertake link building.

Tip

Remember the analogy: on-page optimization factors are akin to tuning a race car; link building is the fuel that makes the car go. Without on-page optimization, the car will run slowly. Without inbound links, the car will hardly budge at all.

One of Google's many ground-breaking innovations was the employment of inbound links as a measurement of the relative value and popularity of a website. The idea was that popular sites were popular for a reason, and if Google returned popular pages in its search results, then it was generally returning the "best" results to a search query. Google applied the term "PageRank" to the mathematical formula underlying this idea, and the elements of the process are now the subject of a U.S. Patent. Before this innovation, search results were based entirely on...

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