Book Image

API Analytics for Product Managers

By : Deepa Goyal
Book Image

API Analytics for Product Managers

By: Deepa Goyal

Overview of this book

APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
Table of Contents (24 chapters)
21
The API Analytics Cheat Sheet

Part 4: Setting a Cohesive Analytics Strategy

In Part 3, you learned about the vast set of metrics you can use to measure infrastructure, product, and business initiatives. As you begin to capture the data and start to analyze the metrics, you will need to be able to interpret these metrics, identify the right key performance indicators (KPIs) for your product, and make decisions based on these metrics. In this part, you will learn about how you can stitch together the insights from the various metrics you have, evaluate and contrast each of them to validate or invalidate your findings, and remove biases that might impact your decision-making process.

Once you have metrics established and start measuring various aspects of the API experience and usage, you can see which aspects of your product strategy are being addressed sufficiently by your current product initiatives and where you might have gaps. Establishing an analytics strategy will allow you to stitch together the various...