Book Image

API Analytics for Product Managers

By : Deepa Goyal
Book Image

API Analytics for Product Managers

By: Deepa Goyal

Overview of this book

APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
Table of Contents (24 chapters)
21
The API Analytics Cheat Sheet

Index

As this ebook edition doesn't have fixed pagination, the page numbers below are hyperlinked for reference only, based on the printed edition of this book.

A

A/B testing (split testing) 123

account executives (AEs) 86

acquisition metrics 184, 192

daily user sign-ups 193, 194

software development kits (SDKs) 195

time to first hello world (TTFHW) 194, 195

version adoption 195

activation metrics 184, 195, 196

Cohort Analysis 197, 198

DAU/MAU/WAU 198, 199

time to first transaction (TFT) 196, 197

time to value (TTV) 197

adoption metrics

feature adoption metrics 216

SDK adoption metrics 215, 216

tracking 214, 215

agile methodology 28, 29

development team 28

product owner 28

scrum master 28

stakeholders 28

agile methodology, key operational concepts

backlog 28

backlog grooming 29

sprint 28

sprint backlog 29

sprint demo 29

sprint planning 29

sprint retrospective 29

...