Book Image

API Analytics for Product Managers

By : Deepa Goyal
Book Image

API Analytics for Product Managers

By: Deepa Goyal

Overview of this book

APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
Table of Contents (24 chapters)
21
The API Analytics Cheat Sheet

API Product Management

Product management is a relatively new discipline, but it has taken the industry by storm. There are over 280,000 product management jobs posted just on LinkedIn as of the writing of this book, and the average salary of a product manager is $113,446 per year as of 2022. But what is product management? What do product managers do? How do you become a product manager?

In this chapter, we will dive into the role of a product manager and look at the various functions that this role collaborates with, along with the types of product management roles and specializations that exist. We will learn about some foundational concepts in product management that all product managers must know and then dive into how to apply these concepts to API product management.

We will cover the following main concepts:

  • The role of the product manager
  • Types of product managers
  • Responsibilities of an API product manager