Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Chapter 2. Customizing WordPress Settings for SEO

In this chapter, we'll align your SEO strategy with the WordPress platform and help you solidify your plan. You'll need to set realistic goals and timelines for your business or website through educated investigation and analysis. Proper and thorough planning is needed to ensure that you succeed in the competitive search markets.

We will begin by setting up the goals for your Internet presence and determining how best to leverage WordPress' flexibility and power for maximum benefit. We'll examine how to best determine and reach out to the specific audience for your goods or services. Different Internet models require different strategies. For example, if your goal is instant e-commerce sales, you strategize differently than if your goal is a broad-based branding campaign. We'll also examine how to determine how competitive the existing search market is, and how to develop a plan to penetrate that market.

It's important to leverage WordPress...