Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Chapter 6. Link Building

We now turn to the true source of ranking power: link building. All of our efforts in content writing and on-page optimization will fail if we do not undertake link building.

Tip

Remember the analogy: on-page optimization factors are akin to tuning a race car; link building is the fuel that makes the car go. Without on-page optimization, the car will run slowly. Without inbound links, the car will hardly budge at all.

One of Google's many ground-breaking innovations was the employment of inbound links as a measurement of the relative value and popularity of a website. The idea was that popular sites were popular for a reason, and if Google returned popular pages in its search results, then it was generally returning the "best" results to a search query. Google applied the term "PageRank" to the mathematical formula underlying this idea, and the elements of the process are now the subject of a U.S. Patent. Before this innovation, search results were based entirely on...