First of all, Google and other search engines will index your articles and look for relevance of the search term used in their site in the content of your article. One of the things they will scan and index your articles for is the keywords, or search words, which are used by the searcher. The searcher is, of course, your potential visitor and you want that visitor to get to your web site. This means you should give that visitor a reason to visit your site right there on the search result page. Later in this chapter we will look at the titles and meta tags. , and you will learn about the options you should set to display the right kind of information to your prospective visitors.
When it comes to keywords, you have to go back to your keywords list and look at the keywords that are being frequently searched for. You have to use words from the list you created in Chapter 1. Those words will bring you the most relevant traffic, and you...