Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Importance of writing with keywords


First of all, Google and other search engines will index your articles and look for relevance of the search term used in their site in the content of your article. One of the things they will scan and index your articles for is the keywords, or search words, which are used by the searcher. The searcher is, of course, your potential visitor and you want that visitor to get to your web site. This means you should give that visitor a reason to visit your site right there on the search result page. Later in this chapter we will look at the titles and meta tags. , and you will learn about the options you should set to display the right kind of information to your prospective visitors.

Choosing your keywords

When it comes to keywords, you have to go back to your keywords list and look at the keywords that are being frequently searched for. You have to use words from the list you created in Chapter 1. Those words will bring you the most relevant traffic, and you...