Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

About the Author

Herbert-Jan van Dinther was born in September 1959 in Heusden, the Netherlands. He first came in contact with computers during his study at the Fontys Hogeshool in Eindhoven. He is currently working as an ICT Manager and owns a small part-time company named Web site Builder and SEO Consultant that focuses on Joomla! and WordPress. He holds a Bachelor's degree in Business Economics.

His first web site was built with Microsoft FrontPage in 1999 and he introduced the "new" Google search engine to a lot of people at that time. Google now has a market share in search of up to 98 percent in the Netherlands. He wanted his and his customers' sites to rank well in the search engines and his quest and passion for SEO knowledge has not left him since that first site.

Later he came across the NetworkDNA methodology to structure computer network documentation , which was created by Don Krause. Don Krause introduced him to Mambo—the content management system that later became Joomla!. To promote the methodology in the Netherlands, a web site based on Joomla! is now ranking high in the Dutch search engines.

Joomla! is now one of his biggest passions and sharing his SEO knowledge about Joomla! has resulted in several web sites and blogs on that topic. He also published the Little Joomla SEO Book, a free PDF file about Joomla! 1.0 SEO. Currently, he is working on a new web site http://www.herbertjanvandinther.com to show how powerful and easy Joomla! is for building your own site.