Metrics can be used in favor of the project because they are a language understood by everyone, from more technical to business. Once metrics are identified across all industries, design initiatives will gain respect and investment more easily.
In addition, data is also allied to align the internal team members. The results of an investigation allow the company to develop and internalize a shared vision of its users. This shared vision provides the impetus to establish a common, user-centered philosophy across the organization.
But remember, not everything is a design problem. The user is only one of the variables of the digital product, which can also be impacted by technology, business purpose, operations, and marketing.
The importance of metrics is obvious as a valuable UX tool. However, numbers alone will not give you answers—there...
