In this chapter, you saw how important it is to put your findings together in order to analyze them and start thinking about the potential solutions. You also saw a few examples and templates to get inspired to organize and write your report in a visual way.
By having these findings organized and visual, you can work on a process to design potential solutions, starting with paper sketches, moving to wireframes (low, mid, and hi-fi) and to clickable prototypes, which will be tested, validated, and iterated, until you feel confident with the solution before it is developed.
In Chapter 4, Increasing conversion with UX, you will see a few practical examples on how to use UX methodologies to fix user experience issues.