In this chapter, we will focus our attention on how we can optimize cost. In the previous pages, I have described the impact of unified communications in many different areas and also the trend towards new social media and cloud technology in the market. One major reason why many unified communications or cloud projects are of such importance is their ability to bring about cost efficiency and cost savings. In this chapter we will talk about the key areas for cost saving, how to improve efficiency in the organization with simple examples, and how we can quantify these benefits.

Changes in recent years, especially during the post financial crisis years of 2009 and 2010, have brought about unprecedented challenges and risks. At the same time, these new conditions have created new opportunities for companies and employees today. This new competitive environment calls for effective, innovative, professional, and change-oriented management, from entrepreneurs...