Book Image

Advertising on Google: The High Performance Cookbook

By : Kristina Cutura
Book Image

Advertising on Google: The High Performance Cookbook

By: Kristina Cutura

Overview of this book

Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Reviewing past changes and revisions


Change history in AdWords allows you to access past revisions made within your AdWords account. This tool can help you track edits made by multiple users, as well as help diagnose changes to traffic patterns or performance.

How to do it...

To access your change history, follow these steps:

  1. Go to Tools and Analysis and choose Change history:

  2. Adjust your date range to reflect your desired dates with the same date selector you use for all other tasks in AdWords.

  3. You have the option to view a graph with traffic and conversion patterns, so you can zero in on specific dates that show spikes or significant dips.

  4. Under Changed by, you can view only the changes made by specific users:

  5. Under Change types, you can select what changes you would like to focus on. The options include:

    • All

    • Budget

    • CPC

    • Keyword

    • Status

    • Distribution

    • Targeting

    • Ad

  6. When you click on Show details next to a specific change, you can see additional information, such as what new text ad was created...