Ajay Anand is Chief Manager, Online Marketing at Times Internet Limited, India's largest Internet network. Prior to this, he was the Head of search marketing with Web 18.

He is a Google AdWords and Google Analytics Certified Professional with over 9 years of experience in Internet marketing with proficiency in Search Engine Marketing. He has been responsible for search marketing of projects, with The Times of India, The Economic Times, In.com, MoneyControl.com, Gaana.com, Zigwheels.com, Ibnlive.com, Barclays, Taj Hotels, Kotak Securities, New York Life Insurance, Bharti-Axa Life Insurance, and more. Ajay also has experience in other facets of online marketing such as Web Analytics, Social Media Marketing, Media Buying, and Affiliate Marketing.

Ivan Beemster (born in 1986) studied Business Administration and Philosophy – graduating in the former, still thinking about the latter. For three years, until 2012, Ivan worked for the founders of Dutch design, Droog, in Amsterdam, the Netherlands. At this creative pressure cooker, he looked after online marketing, e-commerce, wholesale distribution, and replacing light bulbs, among other things. In 2012, Ivan founded LijnDiensten (www.lijndiensten.com), a one-man band helping SMEs to get their online marketing up to speed.

Previously, Ivan co-authored the book Strategy at Every Corner! Inspiration for a New Breed of Strategists, Synspire Publishing.