This chapter covers the basics of creating an AdWords account and customizing the various key settings for easier management and navigation. You'll learn how to choose the right billing option for you, invite others to access your account, change access levels, and personalize views and notifications so that you can see the data you care about.
Advertising on Google: The High Performance Cookbook
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Advertising on Google: The High Performance Cookbook
By:
Overview of this book
Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Researching the Market and Competition and Setting Goals
Setting up Your Account
Tracking beyond the Click
Structuring Your Account
Creating Relevant Keywords
Writing Compelling Ads
Budgets and Bidding
Running Display Ads
Remarketing to Past Visitors
Reporting and Analysis
Optimizing Performance
Advanced Strategies and Features
Managing AdWords
Index
Customer Reviews