Running reports in AdWords is easy and can be done in the campaign management section of your account. In addition to seeing the data in the interface, you can choose to download reports to one of the many available formats (such as .pdf or Excel.csv) as well as schedule reports to be e-mailed on a regular basis to account users.
If you would like to schedule reports to be automatically e-mailed to specific e-mail addresses, make sure they are listed as users on your AdWords account. If they are not, you will need to invite them.
Here are the basic reports I recommend you run on a regular basis:
Campaigns
Ad groups
Keywords
Ads
To view, schedule, and download AdWords reports, follow these steps:
Navigate to the Campaigns tab.
One of the most basic reports you'll want to analyze on a regular basis is an account summary of all of your campaigns. However, you can also run reports on your ad groups, keywords, ads, and many other segments using...