AdWords offers a variety of advanced features many advertisers overlook, such as ad extensions that show your business phone number or links to other relevant pages on your website. You can also explore other ad formats such as product listings ads and video ads to get more traffic and engage with your customers through different channels. Not all of the advanced features and strategies will be applicable to your business, but hopefully a few can help your ads stand out in a saturated marketplace and give your campaigns the edge over your competition.
Advertising on Google: The High Performance Cookbook
By :
Advertising on Google: The High Performance Cookbook
By:
Overview of this book
Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Researching the Market and Competition and Setting Goals
Setting up Your Account
Tracking beyond the Click
Structuring Your Account
Creating Relevant Keywords
Writing Compelling Ads
Budgets and Bidding
Running Display Ads
Remarketing to Past Visitors
Reporting and Analysis
Optimizing Performance
Advanced Strategies and Features
Managing AdWords
Index
Customer Reviews