Book Image

TYPO3 4.2 E-Commerce

By : Adrian Zimmerman, Inese Liberte, Edgars Karlsons
Book Image

TYPO3 4.2 E-Commerce

By: Adrian Zimmerman, Inese Liberte, Edgars Karlsons

Overview of this book

The popularity of online shopping has increased drastically over the past few years. TYPO3 is fully equipped to meet all the challenges of modern electronic commerce. TYPO3 can be enlarged afrom a pure content-based online catalog to a fully-grown shop system with a variety of extensions. It may be easy to plan a website but when it comes to implementing the design and developing a successful e-commerce site, you might come across a lot of difficulties.This book teaches all the aspects of quickly setting up a feature-packed, easy-to-build e-commerce site—from basic installation and configuration of TYPO3 through adding features step-by-step to an example website. It demonstrates the setting up of an online TYPO3 e-commerce site from scratch and walks you through lucrative tips on attracting customers and maximizing profit.This book takes you through the creation of an appealing online shop in steps. It starts with the basics of TYPO3 and TYPO3 installation and shows how to use its standard features to begin construction of an online shop. It will help you improve the selling interface and handling of orders with new modules and other customizations. It discusses various template configurations and plugins. You will learn how to build attractive product catalogs, profiles for registered and unregistered users, and online shop SEO. You will also learn to provide effective search facilities for systematic navigation of your site. Further, various modules for payment and delivery will be discussed. Finally, you will learn how to manage and market your site.
Table of Contents (15 chapters)
TYPO3 4.2 E-Commerce
About the Authors
About the Reviewers

Chapter 5. Shop Users—Profiles for Unregistered and Registered Users

This chapter covers the organization of unregistered and registered users, adding features for advanced user options, and also describes the shopping process scheme for users. The topics covered are:

  • Profiles of the users

  • History of the orders

  • Buying basket information

  • Confirmation by e-mail

  • Discounts

  • User groups

By the end of this chapter, you'll know all the user-managing options.

The importance of registering users

You might need the users' register every day for growing your business, promoting traffic, and improving finances.

For example, you might need to look for the favorite products depending on the different user groups. Using the users' register will reveal information about important data that will help improve your online shop.

Also, you can offer discounts and campaign products that are just for registered users who purchase something in your online shop repeatedly.