Most store owners don't want their customers to buy products that the customers don't want. "Buyer's remorse" can lead to returned products and customers with bad feelings. However, we do want our customers to buy everything that they want. In other words, we want to maximize our sales using techniques that are both honest and effective.
Magento offers several techniques that we can use to maximize sales:
Upselling with "You may also be interested in"
Make additional sales with related products
Make additional sales with custom options
Offer cross-sells in the shopping cart
Offer quantity discounts
Offer free shipping
Each of these techniques is described below.
In Magento, an upsell is a product that you would like your customer to buy, instead of the one that the customer is viewing. For example, suppose a customer is viewing a basic, hand-cranked coffee grinder; an upsell would be a more elaborate, expensive coffee grinder. Magento puts upsells at the bottom...