Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Going for fixed or fluid?


For your web site you have to decide if you want a fixed width for the template or want to scale the template to fill the whole browser window no matter what resolution your visitor uses. In this case, you choose a fluid width template that spans about 95 to 98 percent of the screen leaving just a small space on both sides of the screen. If you use that option, check your site for different screen resolutions as it might break the layout of your carefully crafted page.

The following is a sample of a fixed 1024 pixel wide layout and the other of a 98 percent wide screen layout, both read on a screen resolution of 1920 x 1200 pixels.

You can see that the second option is not that much fun to read. How could you read that with more text? So choose wisely and think of your targeted visitors. What screen resolution are most of them using? Old computers or new ones, new flat screens with high resolution or old ones that can reach all the way up to 800 x 600 pixels?

The difference...