Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Structuring your content using taxonomy and hierarchy


Setting up the proper structure for your content not only makes it easier for your visitors to find what they're looking for, but it also helps the search engines find and index your content. Although both categories and tags can be used to organize your content, they are both not the same thing. Categories break your website into sections that organize your site in a hierarchy, making it easier for users to locate information related to a certain topic through WordPress' built-in navigation. Tags, on the other hand, are free-form identifiers. The tags you use for a given post usually include the primary keyword as well as any secondary or long tail keywords you hope to be able to rank for with that WordPress Post.

Using WordPress categories

The categories you employ for your site depend on the content. Your main categories should break the site up into manageable chunks without getting too specific. If you own a website that sells pet...