Exploring third-party tools that can give further insights into your reports
Although the HubSpot reporting tool is quite robust and can definitely meet most of the reporting needs of any marketing and sales team, sometimes there is a preference to combine data from other sources to get a complete outlook of the performance of your marketing and sales efforts. An example of such cases is sometimes a software as a service (SaaS) company has its own platform where the activity of the user takes place and, therefore, in order to measure things such as usage of their product or churn rates, they will need to combine this data related to sales information or even to measure which lead sources bring better customers. Another requirement of dashboards could be the ability to manipulate the layout data, where a user can add a report from HubSpot but also next to it add a report from Google Analytics if needed.
There are a host of platforms that give you the ability to satisfy your reporting...