Is HubSpot right for your business and team?
As a manager or business owner, one of the most crucial decisions you are required to make is about which CRM system to invest in. And to do that successfully, there are five key areas you must consider:
- Ease of use: How easy would it be for you and your team to use and, more importantly, maintain the system? Would you require a developer or a systems administrator to execute minor changes? Or would your VP sales or VP marketing team be able to manage the system on their own? For agile businesses or companies with smaller teams, the system must be managed by a non-tech person so that the changes that are needed in the CRM systems can be made with relative ease to facilitate their growth. HubSpot is one of the few CRM systems – if not the only one – that has been relatively easy for marketers and sales professionals to manage on their own. To use most of the functions outlined in this book, a developer isn't needed...