Book Image

Empowering Marketing and Sales with HubSpot

By : Resa Gooding
Book Image

Empowering Marketing and Sales with HubSpot

By: Resa Gooding

Overview of this book

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes. This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce. By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.
Table of Contents (20 chapters)
1
Part 1: HubSpot – Starting Off HubSpot
6
Part 2: Scaling Your Business with HubSpot
14
Part 3: Is HubSpot Right for Your Business?

HubSpot for insurance companies

Insurance is one of the longest-existing industries and the most challenging to adopt digital practices in. One of the reasons for their slow adoption is mainly due to the legacy systems they typically use – they are generally on-premises and not in the cloud.

This is because of the financial regulations around customer privacy and data protection. However, there is still an opportunity for this industry to use marketing automation systems to conduct more personalized marketing campaigns and then integrate these systems into their CRMs to manage the customers post-sale.

Marketing for insurance companies

Most insurance companies are finding it difficult to attract the younger generation. One way to attract this audience is by educating them about why insurance is important. They can do so by using digital ads, which can be promoted on the social media channels they frequently use. Once they click on these ads, it can lead them to a conversion...