Prospecting better with email templates and sequences
Email templates are emails that can be set up to send repetitive content directly from your personal inbox. On the other hand, sequences are a combination of templates set up to be sent automatically at predefined intervals.
In Chapter 9, Converting Your Visitors to Customers, we will discuss marketing emails and workflows that exist in the Marketing Hub of HubSpot and are basically the equivalent of email templates and sequences. The main difference is that the former is sent directly from the inbox of the sales team members, while the latter is sent from HubSpot as a marketing email. Although both are automated emails being sent to the contacts at defined intervals, the advantage of using sequences is that it is a more personalized approach, as the emails will look exactly as if they are coming from your regular inbox. Unlike marketing emails, there is no design or unsubscribe link (if you choose not to add it).