What this book covers
Chapter 1, Overview of HubSpot – What You MUST Know, explores how to get started in Hubspot and navigate the system. You will get step-by-step walkthroughs of how to set up the various parts of HubSpot correctly and become a system administrator.
Chapter 2, Generating Quick Wins with HubSpot in the First 30 days, explains how to combine the most basic features in HubSpot to generate quick wins in the first 30 days of setting up the platform.
Chapter 3, Using HubSpot for Managing Sales Processes Effectively, shows you how to manage their sales process using HubSpot. From reading this chapter, you will be able to understand which contacts in your database are real prospects and have the potential to close as a customer, and to closely identify which stage in the sales process they are currently in and what's needed to take them to the next stage.
Chapter 4, Empowering Your Sales Team Through HubSpot, explains how to manage Hubspot CRM and Sales Hub for sales teams and managers. You will learn how to use Hubspot tools to create meetings, tasks, and functions only designed for sales.
Chapter 5, Increasing Online Visibility Using HubSpot's SEO Tool, demonstrates how to use the HubSpot SEO tool to get found online.
Chapter 6, Getting Known Through Social Media on HubSpot, explores how to use the social media tool within HubSpot to listen, monitor, and engage appropriately with your target audience.
Chapter 7, Expanding Your Reach with Paid Ads Managed in HubSpot, shows you how to master integrating adverts (LinkedIn, Google Ads, and Facebook) with HubSpot and use this information to drive these visitors further down the funnel.
Chapter 8, Conducting a Portal Audit, examines some of the missed opportunities the marketing and sales team forego when using HubSpot, resulting in poor reporting and understanding of business activities.
Chapter 9, Converting Your Visitors to Customers, explains how to create landing pages, forms, and workflow strategies and nurture programs to engage with your leads and customers. This section will help you create a marketing funnel using Hubspot's lead capture and engagement tools.
Chapter 10, Revive Your Database with HubSpot's Email Marketing Tools, shares tips and best practices for creating emails and sending. You will gain knowledge on templates, sending options, functionalities, and best practices for writing and sending emails in Hubspot.
Chapter 11, Proving That Your Efforts Worked Using These Reports, explores how to create reporting and tracking within Hubspot and identify key trends in your data. You will learn to build custom reports, dashboards, and notifications to keep on top of company marketing goals.
Chapter 12, Inbound or Outbound – Which Is Better for Your Business?, deciphers the benefits of inbound versus outbound and whether the two can co-exist in today's businesses.
Chapter 13, Leveraging the Benefits of the Marketing Flywheel, explains why the marketing flywheel replaced the marketing funnel and how it helps marketers produce more successful campaigns and businesses reach their targets faster.
Chapter 14, Using HubSpot for All Types of Businesses, explains how to use HubSpot for every type of business, such as manufacturing, agriculture, technology, SaaS, and e-commerce.