Cognos Workspace Advanced was designed for business users that want it all. So, if you have users that need both query creation capabilities and analysis capabilities, this is the tool for them. Cognos Workspace Advanced adds a tool that provides flashy graphics and an easy-to-use interface to make these tasks easier than ever before. This tool also gives the IT group the ability to better enable their business users to do the things that they have historically done for them. For the world of business intelligence, this tool changes the game for those users.
As an IT group, the best way to convince the business of the value of this tool is to simply show it to them and then allow them to use it. As they find themselves more empowered to create their own reports and develop their own analysis, they will realize that this product decreases the time from question to answer for your business users.