Book Image

Coding Roblox Games Made Easy

By : Zander Brumbaugh
Book Image

Coding Roblox Games Made Easy

By: Zander Brumbaugh

Overview of this book

Roblox is a global virtual platform like no other for both playing and creating games. With well over 150 million monthly active users, Roblox hosts all genres of games that can be played by other members of the community using the Lua programming language. Not only can you create games for free, but you can also earn considerable sums of money if from the success of your games, and become part of the vast and supportive developer circle that provides excellent opportunities for networking in a tight-knit community. With this practical book, you'll get hands-on experience working on the Roblox platform. You'll start with an overview of Roblox development and then understand how to use Roblox Studio. As you progress, you'll gradually learn everything you need from how to program in Roblox Lua to creating Obby and Battle Royale games. Finally, you'll delve into the logistics of game production, focusing on optimizing the performance of your game by implementing impressive mechanics, monetization, and marketing practices. By the end of this Roblox book, you'll be able to lead or work with a team to bring your gaming world to life, and extend that experience to players around the world.
Table of Contents (12 chapters)
Section 1: Introduction to Roblox Development
Section 2: Programming in Roblox
Section 3: The Logistics of Game Production


Finally, the last M is marketing. Marketing is the process through which you will make your games known to the world and gain thousands of new players. We have touched on some marketing concepts before, but let's look at what makes a marketing campaign successful and how to engage the most players at a minimal cost.

Roblox promotion system

As previously discussed, Roblox has an internal system of promotion that utilizes two forms in which promotional material appears to players; these are called User Ads and Sponsors. In Figure 7.3, you can see an example of a game promoted via the Sponsors system and an advertisement made for a game using the User Ads system:

Figure 7.3 – This shows examples of the Sponsors (top) and User Ads (bottom) promotion systems

There are advantages and disadvantages to using one of these systems over the other. When using the Sponsors system, advertisement-blocking web browser extensions will not stop the...