In this chapter, we learned how to effectively distribute our keywords across our Magento store, how we should optimize our different page types, and the pivotal role keyword relevance has on SEO.

We have also scratched the surface of default optimization techniques such as using title tags and meta tags and saw how the content of a website can affect search engine rankings. We'll be exploring these in greater detail in later chapters.

We have configured our Magento store to best protect our website against duplicate content issues using the canonical tag, ensuring that our product pages are restricted to a single URL.

Our website is now accessible to search engines and our XML sitemap has been generated and optimized for our content. Google Analytics has also been successfully integrated to better enable us to track and measure how well our website converts visits into sales.

In the next chapter, we will be looking at how to optimize our category and product pages in greater detail.