Once e-commerce tracking has been enabled on our GA profile (as shown in Chapter 1, Preparing and Configuring Your Magento Website), we will find many new options available to us across the various sections within GA.
Across most of the pages inside Google Analytics, we can click on the E-commerce button within the Explorer menu (as shown in the following screenshot) to change the table of data that is presented with data relevant to sales:
By selecting this button on our GA pages, we will be presented with e-commerce-specific data for our chosen section. For example, by navigating to Behavior | Site Content | Landing Pages and clicking on the E-commerce tab, we will be presented with:
Revenue: Total revenue accrued through customers landing on this page
Transactions: Total number of transactions from this landing page
Average Order Value: How much on average a customer spends after landing on this page
E-commerce Conversion Rate: Percentage rate of...