In this chapter, we have learned about the different ways in which we can structure the domains/URLs of our different store views in order to cater to different languages as well as looked at an example of how to set up the subdirectory method. From this, we have seen how we can change our configuration scope to adjust certain elements on our pages, such as titles, descriptions, and (some) URL keys.

We've installed a language pack on our French store view and also looked at other important areas/methods for translations.

We now understand the importance of the rel="alternate" hreflang="x" tag within our Magento store and can implement a short-term fix (unless a lot of hard work is achieved through XML sitemap generation or manual addition into the template) until an extension or update within Magento enables this feature dynamically for us.

Now that our multilanguage store has been set up correctly, in Chapter 4, Template/Design Adjustments for SEO and CRO, we can begin to look at modifying...