In this chapter, we have looked at how search engines such as Google interpret page speed within their ranking algorithms. We've also looked at the importance of the user experience factor and how websites that take longer than 2 seconds to load could affect our website's conversions (sales).

We've seen that Magento comes equipped with several options directed at improving the performance of our website and also looked at several tweaks that we can make to our .htaccess file in order to further improve our load speeds.

There are many page-speed-specific modules available that we can implement onto our servers to dramatically affect loading times, Varnish Cache being one of the most popular implementations in recent times.

Making changes such as these means nothing without the ability to test our page speeds, so we have also taken a look at some of the most popular page-speed tools available. Many of which provide additional information that further help us to adapt the way we structure...