In this chapter, we have covered a lot of factors that govern how well our product and category pages can be optimized. We've looked at the general rules for setting up our page titles, descriptions, and layout, and how these differ between categories and products. We've also seen that there are many other ranking factors besides meta information that govern how high a page ranks in the SERPs.

With a few simple lines of code, it is really easy to implement product schema and social elements such as Twitter cards into our Magento templates. This is highly recommended for any e-commerce store—especially when we have enabled our reviews and ratings that help to increase our CTR within the SERPs.