Browse Library
Sign In Start Free Trial
Close icon Search icon
Account
Browse Library Sign In Start Free Trial

Add to playlist

Create a Playlist

Modal Close icon
You need to login to use this feature.
  • Book Overview & Buying Magento Search Engine Optimization
  • Table Of Contents Toc
Magento Search Engine Optimization

Magento Search Engine Optimization

By : Robert Kent
4.7 (3)
Buy this Book
close
close
Magento Search Engine Optimization

Magento Search Engine Optimization

4.7 (3)
By: Robert Kent
Buy this Book

Overview of this book

This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO. This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign.
Table of Contents (15 chapters)
close
close
close
Magento Search Engine Optimization
Icon
Magento Search Engine Optimization
Credits
Icon
Credits
About the Author
Icon
About the Author
About the Reviewers
Icon
About the Reviewers
www.PacktPub.com
Icon
www.PacktPub.com
Preface
Icon
Preface
Lock Free Chapter
1
Preparing and Configuring Your Magento Website
Icon
Preparing and Configuring Your Magento Website
Icon
Focusing on your keywords
Icon
The role of the home page
Icon
Structuring our categories for better optimization
Icon
Optimizing our CMS pages
Icon
Optimizing our titles, content, and meta information
Icon
Adjusting our Magento configuration for SEO
Icon
Default settings
Icon
XML sitemap
Icon
Google Analytics
Icon
Summary
2
Product and Category Page Optimization
Icon
Product and Category Page Optimization
Icon
Optimizing titles and descriptions for the SERPs
Icon
Optimizing our URL keys
Icon
Layout and content considerations
Icon
Optimizing images and selling your product
Icon
Implementing schema (rich snippets)
Icon
Implementing social sharing for products
Icon
Summary
3
Managing Internationalization and Multiple Languages
Icon
Managing Internationalization and Multiple Languages
Icon
Choosing the right domain structure for multiregional websites
Icon
Store-specific configuration
Icon
Avoiding duplicate content when translating pages
Icon
Summary
4
Template/Design Adjustments for SEO and CRO
Icon
Template/Design Adjustments for SEO and CRO
Icon
Organizing our heading structure
Icon
Integrating the breadcrumb and organization schema
Icon
Adding rel=next/prev to our category pagination
Icon
Adding reviews directly onto our product pages
Icon
Removing unwanted blocks from the checkout
Icon
Summary
5
Speeding Up Your Magento Website
Icon
Speeding Up Your Magento Website
Icon
SEO benefits of a fast Magento website
Icon
Magento configuration settings to increase speed
Icon
.htaccess modifications
Icon
Server-side performance and scalability
Icon
Online tools to test performance
Icon
Summary
6
Analyzing and Tracking Your Visitors
chevron up
Icon
Analyzing and Tracking Your Visitors
Icon
An overview of e-commerce analytics reports
Icon
Understanding Multi-Channel Funnels
Icon
Adding events to track phone number clicks
Icon
Universal Analytics
Icon
Implementing and analyzing content experiments
Icon
Summary
7
Technical Rewrites for Search Engines
Icon
Technical Rewrites for Search Engines
Icon
Additional .htaccess modifications
Icon
Improving our robots.txt file
Icon
Resolving layered-navigation duplicate content
Icon
Summary
8
Purpose-built Magento Extensions for SEO/CRO
Icon
Purpose-built Magento Extensions for SEO/CRO
Icon
Installing extensions
Icon
Popular SEO-specific Magento extensions
Icon
Extensions to help improve CRO
Icon
Noteworthy extension developers
Icon
Summary
1
Index
Icon
Index

Implementing and analyzing content experiments

Running content experiments (also known as A/B testing or split testing) is such a far-reaching subject that it could easily be a book in its own right.

As we're trying to cover all the main aspects of Magento SEO, I can only touch upon a couple of useful content-optimization tools that are available and that may help us to increase conversions through adapting the content to better serve our customers.

Google Content Experiments (announced in 2012: goo.gl/yuPcta) allows you to run small snippets of JavaScript on your pages to enable you to track different variations of a page through Google Analytics. Using goals within GA, you can then track the version of the page that is producing the best conversion rate.

An alternative conversion rate optimization (CRO) tool that is becoming increasingly popular is Optimizely (www.optimizely.com). Optimizely also uses small snippets of JavaScript, but instead of supplying different pages to different visitors...

CONTINUE READING
83
Tech Concepts
36
Programming languages
73
Tech Tools
Icon Unlimited access to the largest independent learning library in tech of over 8,000 expert-authored tech books and videos.
Icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Icon 50+ new titles added per month and exclusive early access to books as they are being written.
Magento Search Engine Optimization
End of Section 6
Next Section
notes
bookmark Notes and Bookmarks search Search in title playlist Add to playlist font-size Font size

Change the font size

margin-width Margin width

Change margin width

day-mode Day/Sepia/Night Modes

Change background colour

Close icon Search
Country selected
Close icon Your notes and bookmarks

Confirmation

Modal Close icon
claim successful
Order Page Read Now

Buy this book with your credits?

Modal Close icon
Are you sure you want to buy this book with one of your credits?
Close
YES, BUY

Submit Your Feedback

Modal Close icon
Modal Close icon
Modal Close icon