In this section, we have looked at headings, how they should be prioritized on each of the different page types, and how to fix some glaring SEO mistakes in earlier versions of Magento. We've also looked at how to implement different types of schema into different sections of our template files such as the breadcrumb schema and the organization schema (logo).

We've seen how easy it is to display product reviews on our product pages (rather than on a separate page) in order to continuously generate relevant, unique content on our pages to help with SEO, and we've also seen how we can remove elements from our layout in order to simplify the sales process for our customers.

In the next chapter, we will be looking at ways in which we can improve the load speed of our Magento website for the benefit of our users and also search engines, which take loading times into consideration within their ranking algorithms.