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  • Book Overview & Buying Magento Search Engine Optimization
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Magento Search Engine Optimization

Magento Search Engine Optimization

By : Robert Kent
4.7 (3)
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Magento Search Engine Optimization

Magento Search Engine Optimization

4.7 (3)
By: Robert Kent
Buy this Book

Overview of this book

This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO. This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign.
Table of Contents (15 chapters)
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Magento Search Engine Optimization
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Magento Search Engine Optimization
Credits
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Credits
About the Author
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About the Author
About the Reviewers
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About the Reviewers
www.PacktPub.com
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www.PacktPub.com
Preface
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Preface
Lock Free Chapter
1
Preparing and Configuring Your Magento Website
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Preparing and Configuring Your Magento Website
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Focusing on your keywords
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The role of the home page
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Structuring our categories for better optimization
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Optimizing our CMS pages
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Optimizing our titles, content, and meta information
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Adjusting our Magento configuration for SEO
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Default settings
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XML sitemap
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Google Analytics
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Summary
2
Product and Category Page Optimization
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Product and Category Page Optimization
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Optimizing titles and descriptions for the SERPs
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Optimizing our URL keys
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Layout and content considerations
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Optimizing images and selling your product
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Implementing schema (rich snippets)
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Implementing social sharing for products
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Summary
3
Managing Internationalization and Multiple Languages
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Managing Internationalization and Multiple Languages
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Choosing the right domain structure for multiregional websites
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Store-specific configuration
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Avoiding duplicate content when translating pages
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Summary
4
Template/Design Adjustments for SEO and CRO
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Template/Design Adjustments for SEO and CRO
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Organizing our heading structure
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Integrating the breadcrumb and organization schema
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Adding rel=next/prev to our category pagination
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Adding reviews directly onto our product pages
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Removing unwanted blocks from the checkout
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Summary
5
Speeding Up Your Magento Website
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Speeding Up Your Magento Website
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SEO benefits of a fast Magento website
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Magento configuration settings to increase speed
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.htaccess modifications
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Server-side performance and scalability
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Online tools to test performance
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Summary
6
Analyzing and Tracking Your Visitors
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Analyzing and Tracking Your Visitors
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An overview of e-commerce analytics reports
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Understanding Multi-Channel Funnels
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Adding events to track phone number clicks
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Universal Analytics
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Implementing and analyzing content experiments
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Summary
7
Technical Rewrites for Search Engines
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Technical Rewrites for Search Engines
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Additional .htaccess modifications
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Improving our robots.txt file
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Resolving layered-navigation duplicate content
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Summary
8
Purpose-built Magento Extensions for SEO/CRO
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Purpose-built Magento Extensions for SEO/CRO
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Installing extensions
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Popular SEO-specific Magento extensions
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Extensions to help improve CRO
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Noteworthy extension developers
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Summary
1
Index
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Index

Universal Analytics

The most notable aspect of Universal Analytics in relation to tracking visitors on our Magento store is multiplatform tracking.

For example, the user could perhaps browse our website on his/her mobile phone via a referral link on his/her way to work. When he/she returns home having already learned about our website, he/she could then enter a branded search on Google and purchase our products via his/her laptop.

With standard GA, this would provide us with two visits—one successful conversion through a branded organic search and the other a non-successful referral visit. However, the real-world scenario would be that the "credit" of the sale should be given to the referral visit.

Universal Analytics hopes to resolve this problem by improving its measurement of users accessing the same website across multiple devices.

Note

Currently (as of Magento CE 1.8), Universal Analytics compatibility is not provided as default within the administration panel; however, there are extensions...

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