Apart from the in-built URL rewrite system in Magento, we can use the .htaccess file to perform complex rewrites on any URL that's requested through our website.

A key part of performing well in search engines is to provide consistent URLs. When we alter our categories/products/pages or even when we migrate from an older website to the Magento format, we must try to redirect users to the new URL path using 301 redirects.

A few common problems that we can resolve through modifying our .htaccess file are: