In the previous chapter, we touched upon the importance of category pages for keyword distribution. Generally speaking, category pages are perfect to optimize "broader" search phrases as the names and content of our categories tend to automatically relate with those types of phrases.

For example, if we were optimizing for "Wooden Dining Chairs" and we had a wooden dining chairs category, it would make sense to use it to optimize this keyword rather than create a separate landing page. The category page is the most obvious place for users to look for "Wooden Dining Chairs".

Within this chapter, we will be looking at how to best format category pages for both visitors and search engines. We'll also be looking at optimizing our product pages to bring better conversions through our website and how to improve their appearance in the SERPs (search engine result pages).

In this chapter, we will be learning how to: