By default, Magento is certainly not the fastest platform in the world, but there are numerous ways available to help speed up the loading time of its pages. Magento provides us with a selection of methods through its own configuration, and we can save time off our load speed by enabling those features.
Search engines such as Google take load speed into account as a ranking factor. It is therefore extremely important that we optimize our Magento website for speed as much as possible.
In this chapter, we will learn about:
The SEO and user experience (UX) benefits of serving a fast website to our visitors
The default options that Magento comes equipped with to help with load speed
Quick and easy
.htaccessfile modifications to leverage caching and file compressionHow we can dramatically improve the load speed of our pages through the use of dedicated caching modules
The tools available to us to test the speed of our pages and our Magento framework