Analyzing and Tracking Your Visitors | Magento Search Engine Optimization

Chapter 6. Analyzing and Tracking Your Visitors

In Chapter 1, Preparing and Configuring Your Magento Website, we looked at how to set up Google Analytics (GA) within Magento—particularly how to enable e-commerce tracking.

In this chapter, we will not only be looking at how to interpret the data that we receive, but more importantly how to use it to better optimize our Magento website and continuously improve our conversions.

In this chapter, we will do the following:

Look at the differences between the many sections specific to e-commerce tracking within GA
Understand how Multi-Channel Funnels (MCF) can help determine the origin of our online sales
Understand how to track custom events and compare them in relation to e-commerce conversions
Look at how Universal Analytics will help more accurately describe our e-commerce conversions
Briefly look at some of the most common A/B testing (content experiment) tools

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Magento Search Engine Optimization

By : Robert Kent

Magento Search Engine Optimization

By: Robert Kent

Overview of this book

Chapter 6. Analyzing and Tracking Your Visitors

Magento Search Engine Optimization

By : Robert Kent

Magento Search Engine Optimization

By: Robert Kent

Overview of this book

Chapter 6. Analyzing and Tracking Your Visitors

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