Sign In Start Free Trial

Book Overview & Buying
Table Of Contents

Magento Search Engine Optimization

By : Robert Kent

4.7 (3)

Magento Search Engine Optimization

4.7 (3)

By: Robert Kent

Overview of this book

Magento Search Engine Optimization

Magento Search Engine Optimization

Credits

Credits

About the Author

About the Author

About the Reviewers

About the Reviewers

www.PacktPub.com

www.PacktPub.com

Preface

Preface

Free Chapter

Preparing and Configuring Your Magento Website

Preparing and Configuring Your Magento Website

Focusing on your keywords

The role of the home page

Structuring our categories for better optimization

Optimizing our CMS pages

Optimizing our titles, content, and meta information

Adjusting our Magento configuration for SEO

Default settings

XML sitemap

Google Analytics

Summary

Product and Category Page Optimization

Product and Category Page Optimization

Optimizing titles and descriptions for the SERPs

Optimizing our URL keys

Layout and content considerations

Optimizing images and selling your product

Implementing schema (rich snippets)

Implementing social sharing for products

Summary

Managing Internationalization and Multiple Languages

Managing Internationalization and Multiple Languages

Choosing the right domain structure for multiregional websites

Store-specific configuration

Avoiding duplicate content when translating pages

Summary

Template/Design Adjustments for SEO and CRO

Template/Design Adjustments for SEO and CRO

Organizing our heading structure

Integrating the breadcrumb and organization schema

Adding rel=next/prev to our category pagination

Adding reviews directly onto our product pages

Removing unwanted blocks from the checkout

Summary

Speeding Up Your Magento Website

Speeding Up Your Magento Website

SEO benefits of a fast Magento website

Magento configuration settings to increase speed

.htaccess modifications

Server-side performance and scalability

Online tools to test performance

Summary

Analyzing and Tracking Your Visitors

Analyzing and Tracking Your Visitors

An overview of e-commerce analytics reports

Understanding Multi-Channel Funnels

Adding events to track phone number clicks

Universal Analytics

Implementing and analyzing content experiments

Summary

Technical Rewrites for Search Engines

Technical Rewrites for Search Engines

Additional .htaccess modifications

Improving our robots.txt file

Resolving layered-navigation duplicate content

Summary

Purpose-built Magento Extensions for SEO/CRO

Purpose-built Magento Extensions for SEO/CRO

Installing extensions

Popular SEO-specific Magento extensions

Extensions to help improve CRO

Noteworthy extension developers

Summary

Index

Index

Index

A

address schema / Adding structured data to our breadcrumbs
AddThis
- about / AddThis by AddThis
- URL / AddThis by AddThis
alternative PHP cache (APC) / Server-side performance and scalability
assisted conversions / Assisted conversions
Autogenerated Site Map / Adjusting our Magento configuration for SEO

B

brand identity / The role of the home page
breadcrumb
- and organization schema, integrating / Integrating the breadcrumb and organization schema
breadcrumbs
- schema, adding to / Adding structured data to our breadcrumbs
broad keywords / Structuring our categories for better optimization

C

categories
- structuring / Structuring our categories for better optimization
category descriptions
- adjusting / Adjusting our category titles and descriptions
- optimizing / Optimizing product and category descriptions
category page layout
- about / Category page layout
- pattern / Category page layout
- setting up / Category page layout
category pagination
- rel=next/prev, adding / Adding rel=next/prev to our category pagination
category titles
- adjusting / Adjusting our category titles and descriptions
Category URL Suffix / Adjusting our Magento configuration for SEO
ccTLD
- about / Choosing the right domain structure for multiregional websites
checkout
- unwanted blocks, removing / Removing unwanted blocks from the checkout
Clean-up script / Creare SEO by CreareGroup
CMS pages
- optimizing / Optimizing our CMS pages
content
- optimizing / Optimizing our titles, content, and meta information
/ Optimizing our titles, content, and meta information
content considerations
- about / Layout and content considerations
content delivery networks (CDNs) / Server-side performance and scalability
content experiments
- about / Implementing and analyzing content experiments
Creare SEO
- about / Creare SEO by CreareGroup
- URL / Creare SEO by CreareGroup
Create Permanent Redirect for URLs if URL Key Changed / Adjusting our Magento configuration for SEO
CRO
- about / Implementing and analyzing content experiments
CRO improving extensions
- Turpentine / Turpentine by Nexcess
- One Step Checkout / One Step Checkout by OneStepCheckout.com

D

Default SEO checklist / Creare SEO by CreareGroup
domain structure
- choosing, for multiregional websites / Choosing the right domain structure for multiregional websites
duplicate content / Adjusting our Magento configuration for SEO
- avoiding, when translating pages / Avoiding duplicate content when translating pages

E

e-commerce analytics reports
- about / An overview of e-commerce analytics reports
- secondary dimensions, adding / Adding secondary dimensions and advanced filters
E-commerce tab
- about / An overview of e-commerce analytics reports
event tracking
- about / Adding events to track phone number clicks

F

Full Page Cache (FPC) module / Magento configuration settings to increase speed

G

geo-targeting
- setting up / Choosing the right domain structure for multiregional websites
Google Analytics
- about / Google Analytics
Google Content Experiments
- about / Implementing and analyzing content experiments
Google Page Speed Insights tool
- about / Google Page Speed Insights
Google Shopping feed
- about / Google Shopping feed by Rocket Web
gTLDs
- about / Choosing the right domain structure for multiregional websites
- subdirectories with / Choosing the right domain structure for multiregional websites

H

.htaccess file
- about / Additional .htaccess modifications
.htaccess files
- modifications / .htaccess modifications
.htacess file
- /index.php/ path, removing / Removing the /index.php/ path once and for all
- /home, redirecting to domain / Redirecting /home to our domain
- older pages, redirecting / Redirecting older pages
<head> settings
- about / Default <head> settings
headings
- optimizing / Optimizing our headings
heading structure
- organizing / Organizing our heading structure
- on homepage, changing / Changing our heading structure on the home, category, and product pages
- on product pages, changing / Changing our heading structure on the home, category, and product pages
- on category, changing / Changing our heading structure on the home, category, and product pages
homepage
- role / The role of the home page
HTML Head / Default <head> settings

I

images
- optimizing / Optimizing images and selling your product
INDEX, FOLLOW / Default <head> settings
INDEX, NOFOLLOW / Default <head> settings

K

keywords
- about / Focusing on your keywords
- importance / Focusing on your keywords

L

layered-navigation duplicate content
- resolving / Resolving layered-navigation duplicate content
layout considerations
- about / Layout and content considerations
- category page layout / Category page layout
- product page layout / Product page layout
- headings, optimizing / Optimizing our headings
- category descriptions, optimizing / Optimizing product and category descriptions
- product descriptions, optimizing / Optimizing product and category descriptions
- content tips / Additional tips for content
LocalBusiness schema / Adding structured data to our breadcrumbs

M

Magento cache
- enabling / Magento configuration settings to increase speed
Magento configuration
- adjusting, for SEO / Adjusting our Magento configuration for SEO
Magento configuration settings
- speed, increasing / Magento configuration settings to increase speed
Magento extension developers
- Aheadworks / Noteworthy extension developers
- Fooman / Noteworthy extension developers
- Mage Store / Noteworthy extension developers
- Amasty / Noteworthy extension developers
Magento website
- performance, testing with online tools / Online tools to test performance
Magento website speed
- SEO benefits / SEO benefits of a fast Magento website
Magento WordPress Integration
- about / Magento WordPress Integration by FishPig
Mage Speed Test tool
- about / Mage Speed Test
- URL / Mage Speed Test
memcached
- about / Server-side performance and scalability
meta description / Optimizing our titles, content, and meta information
meta descriptions
- optimizing, for SERPs / Optimizing titles and descriptions for the SERPs
meta information
- optimizing / Optimizing our titles, content, and meta information
meta keywords / Optimizing our titles, content, and meta information
Multi-Channel Funnels
- about / Understanding Multi-Channel Funnels
- assisted conversions / Assisted conversions
- top conversion paths / Top conversion paths
multiregional websites
- domain structure, choosing for / Choosing the right domain structure for multiregional websites

N

NOINDEX, FOLLOW / Default <head> settings
NOINDEX, NOFOLLOW / Default <head> settings
non-www domain prefix
- about / Maintaining a www or non-www domain prefix

O

One Step Checkout extension
- about / One Step Checkout by OneStepCheckout.com
online tools
- used, for performance testing / Online tools to test performance
- Mage Speed Test / Mage Speed Test
- Pingdom Website Speed Test / Pingdom Website Speed Test
- Google Page Speed Insights / Google Page Speed Insights
Optimizely
- about / Implementing and analyzing content experiments
overview page
- about / An overview of e-commerce analytics reports

P

page title
- optimizing, for SERPs / Optimizing titles and descriptions for the SERPs
- general rules / Optimizing titles and descriptions for the SERPs
Page Title Separator / Adjusting our Magento configuration for SEO
Pingdom Website Speed Test tool
- URL / Pingdom Website Speed Test
- about / Pingdom Website Speed Test
Plushe / Adding reviews directly onto our product pages
Popular Search Terms / Adjusting our Magento configuration for SEO
product
- selling / Optimizing images and selling your product
- social sharing, implementing for / Implementing social sharing for products
product descriptions
- adjusting / Adjusting our product titles and descriptions
- optimizing / Optimizing product and category descriptions
product page layout
- about / Product page layout
- setting up / Product page layout
product pages
- reviews, adding / Adding reviews directly onto our product pages
product performance page
- about / An overview of e-commerce analytics reports
product photography
- adding, to product page / Optimizing images and selling your product
product titles
- adjusting / Adjusting our product titles and descriptions
Product URL Suffix / Adjusting our Magento configuration for SEO

R

Redis
- about / Server-side performance and scalability
rel=next/prev
- adding, to category pagination / Adding rel=next/prev to our category pagination
reviews
- adding, on product pages / Adding reviews directly onto our product pages
RewriteCond / Maintaining a www or non-www domain prefix
RewriteRule / Maintaining a www or non-www domain prefix
robots.txt file
- about / Improving our robots.txt file

S

sales performance page
- about / An overview of e-commerce analytics reports
schema
- adding, to breadcrumbs / Adding structured data to our breadcrumbs
schema (rich snippets)
- implementing / Implementing schema (rich snippets), Adding the schema.org markup to our templates
schema.org markup
- adding, to templates / Adding the schema.org markup to our templates
Search Engine Optimizations
- about / Adjusting our Magento configuration for SEO
- Autogenerated Site Map / Adjusting our Magento configuration for SEO
- Popular Search Terms / Adjusting our Magento configuration for SEO
- Product URL Suffix / Adjusting our Magento configuration for SEO
- Category URL Suffix / Adjusting our Magento configuration for SEO
- Use Categories Path for Product URLs / Adjusting our Magento configuration for SEO
- Create Permanent Redirect for URLs if URL Key Changed / Adjusting our Magento configuration for SEO
- Page Title Separator / Adjusting our Magento configuration for SEO
- Use Canonical Link Meta Tag for Categories / Adjusting our Magento configuration for SEO
- Use Canonical Link Meta Tag for Products / Adjusting our Magento configuration for SEO
Search Engine Results Page (SERP) / Optimizing our titles, content, and meta information
secondary dimension
- selecting / Adding secondary dimensions and advanced filters
segments
- adding / Advanced segments
SEO
- Magento configuration, adjusting / Adjusting our Magento configuration for SEO
- benefits, of fast Magento website / SEO benefits of a fast Magento website
SEO-specific Magento extensions
- about / Popular SEO-specific Magento extensions
- SEO Suite Ultimate / SEO Suite Ultimate by MageWorx
- Google Shopping feed / Google Shopping feed by Rocket Web
- Universal Analytics / Universal Analytics by Aromicon
- Magento WordPress Integration / Magento WordPress Integration by FishPig
- AddThis by AddThis / AddThis by AddThis
- Creare SEO / Creare SEO by CreareGroup
SEO extensions
- installing / Installing extensions
SEO Suite Ultimate
- about / SEO Suite Ultimate by MageWorx
SERPs
- titles, optimizing / Optimizing titles and descriptions for the SERPs
- descriptions, optimizing / Optimizing titles and descriptions for the SERPs
server-side performance
- about / Server-side performance and scalability
server-side scalability
- about / Server-side performance and scalability
social sharing
- implementing, for products / Implementing social sharing for products
store-specific configuration
- about / Store-specific configuration
- URL keys, translating / Translating URL keys
- template content, translating / Translating template content
subdirectory structure
- setting up / Choosing the right domain structure for multiregional websites

T

template content
- translating / Translating template content
templates
- schema.org markup, adding to / Adding the schema.org markup to our templates
time to purchase page
- about / An overview of e-commerce analytics reports
titles
- optimizing / Optimizing our titles, content, and meta information
top conversion paths
- about / Top conversion paths
transactions page
- about / An overview of e-commerce analytics reports
translating pages
- duplicate content, avoiding when / Avoiding duplicate content when translating pages
Turpentine extension
- about / Turpentine by Nexcess

U

Universal Analytics
- about / Universal Analytics, Universal Analytics by Aromicon
unwanted blocks
- removing, from checkput / Removing unwanted blocks from the checkout
URL keys
- optimizing / Optimizing our URL keys
- translating / Translating URL keys
url_key attribute / Translating URL keys
Use Canonical Link Meta Tag for Categories / Adjusting our Magento configuration for SEO
Use Canonical Link Meta Tag for Products / Adjusting our Magento configuration for SEO
Use Categories Path for Product URLs / Adjusting our Magento configuration for SEO

V

Varnish Cache / Server-side performance and scalability
View Document Outline / Changing our heading structure on the home, category, and product pages

W

www domain prefix
- about / Maintaining a www or non-www domain prefix

X

XML Sitemap
- about / XML sitemap

Visually different images

CONTINUE READING

83

Tech Concepts

36

Programming languages

73

Tech Tools

Unlimited access to the largest independent learning library in tech of over 8,000 expert-authored tech books and videos.

Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.

50+ new titles added per month and exclusive early access to books as they are being written.

Magento Search Engine Optimization

Search

Your notes and bookmarks