Index
A
- address schema / Adding structured data to our breadcrumbs
- AddThis
- about / AddThis by AddThis
- URL / AddThis by AddThis
- alternative PHP cache (APC) / Server-side performance and scalability
- assisted conversions / Assisted conversions
- Autogenerated Site Map / Adjusting our Magento configuration for SEO
B
- brand identity / The role of the home page
- breadcrumb
- and organization schema, integrating / Integrating the breadcrumb and organization schema
- breadcrumbs
- schema, adding to / Adding structured data to our breadcrumbs
- broad keywords / Structuring our categories for better optimization
C
- categories
- structuring / Structuring our categories for better optimization
- category descriptions
- adjusting / Adjusting our category titles and descriptions
- optimizing / Optimizing product and category descriptions
- category page layout
- about / Category page layout
- pattern / Category page layout
- setting up / Category page layout
- category pagination
- rel=next/prev, adding / Adding rel=next/prev to our category pagination
- category titles
- adjusting / Adjusting our category titles and descriptions
- Category URL Suffix / Adjusting our Magento configuration for SEO
- ccTLD
- checkout
- unwanted blocks, removing / Removing unwanted blocks from the checkout
- Clean-up script / Creare SEO by CreareGroup
- CMS pages
- optimizing / Optimizing our CMS pages
- content
- optimizing / Optimizing our titles, content, and meta information
- content considerations
- content delivery networks (CDNs) / Server-side performance and scalability
- content experiments
- Creare SEO
- about / Creare SEO by CreareGroup
- URL / Creare SEO by CreareGroup
- Create Permanent Redirect for URLs if URL Key Changed / Adjusting our Magento configuration for SEO
- CRO
- CRO improving extensions
- Turpentine / Turpentine by Nexcess
- One Step Checkout / One Step Checkout by OneStepCheckout.com
D
- Default SEO checklist / Creare SEO by CreareGroup
- domain structure
- choosing, for multiregional websites / Choosing the right domain structure for multiregional websites
- duplicate content / Adjusting our Magento configuration for SEO
- avoiding, when translating pages / Avoiding duplicate content when translating pages
E
- e-commerce analytics reports
- about / An overview of e-commerce analytics reports
- secondary dimensions, adding / Adding secondary dimensions and advanced filters
- E-commerce tab
- event tracking
F
- Full Page Cache (FPC) module / Magento configuration settings to increase speed
G
- geo-targeting
- Google Analytics
- about / Google Analytics
- Google Content Experiments
- Google Page Speed Insights tool
- about / Google Page Speed Insights
- Google Shopping feed
- gTLDs
H
- .htaccess file
- .htaccess files
- modifications / .htaccess modifications
- .htacess file
- /index.php/ path, removing / Removing the /index.php/ path once and for all
- /home, redirecting to domain / Redirecting /home to our domain
- older pages, redirecting / Redirecting older pages
- <head> settings
- about / Default <head> settings
- headings
- optimizing / Optimizing our headings
- heading structure
- organizing / Organizing our heading structure
- on homepage, changing / Changing our heading structure on the home, category, and product pages
- on product pages, changing / Changing our heading structure on the home, category, and product pages
- on category, changing / Changing our heading structure on the home, category, and product pages
- homepage
- role / The role of the home page
- HTML Head / Default <head> settings
I
- images
- optimizing / Optimizing images and selling your product
- INDEX, FOLLOW / Default <head> settings
- INDEX, NOFOLLOW / Default <head> settings
K
- keywords
- about / Focusing on your keywords
- importance / Focusing on your keywords
L
- layered-navigation duplicate content
- resolving / Resolving layered-navigation duplicate content
- layout considerations
- about / Layout and content considerations
- category page layout / Category page layout
- product page layout / Product page layout
- headings, optimizing / Optimizing our headings
- category descriptions, optimizing / Optimizing product and category descriptions
- product descriptions, optimizing / Optimizing product and category descriptions
- content tips / Additional tips for content
- LocalBusiness schema / Adding structured data to our breadcrumbs
M
- Magento cache
- Magento configuration
- adjusting, for SEO / Adjusting our Magento configuration for SEO
- Magento configuration settings
- speed, increasing / Magento configuration settings to increase speed
- Magento extension developers
- Aheadworks / Noteworthy extension developers
- Fooman / Noteworthy extension developers
- Mage Store / Noteworthy extension developers
- Amasty / Noteworthy extension developers
- Magento website
- performance, testing with online tools / Online tools to test performance
- Magento website speed
- SEO benefits / SEO benefits of a fast Magento website
- Magento WordPress Integration
- Mage Speed Test tool
- about / Mage Speed Test
- URL / Mage Speed Test
- memcached
- meta description / Optimizing our titles, content, and meta information
- meta descriptions
- optimizing, for SERPs / Optimizing titles and descriptions for the SERPs
- meta information
- optimizing / Optimizing our titles, content, and meta information
- meta keywords / Optimizing our titles, content, and meta information
- Multi-Channel Funnels
- about / Understanding Multi-Channel Funnels
- assisted conversions / Assisted conversions
- top conversion paths / Top conversion paths
- multiregional websites
- domain structure, choosing for / Choosing the right domain structure for multiregional websites
N
- NOINDEX, FOLLOW / Default <head> settings
- NOINDEX, NOFOLLOW / Default <head> settings
- non-www domain prefix
O
- One Step Checkout extension
- online tools
- used, for performance testing / Online tools to test performance
- Mage Speed Test / Mage Speed Test
- Pingdom Website Speed Test / Pingdom Website Speed Test
- Google Page Speed Insights / Google Page Speed Insights
- Optimizely
- overview page
P
- page title
- optimizing, for SERPs / Optimizing titles and descriptions for the SERPs
- general rules / Optimizing titles and descriptions for the SERPs
- Page Title Separator / Adjusting our Magento configuration for SEO
- Pingdom Website Speed Test tool
- URL / Pingdom Website Speed Test
- about / Pingdom Website Speed Test
- Plushe / Adding reviews directly onto our product pages
- Popular Search Terms / Adjusting our Magento configuration for SEO
- product
- selling / Optimizing images and selling your product
- social sharing, implementing for / Implementing social sharing for products
- product descriptions
- adjusting / Adjusting our product titles and descriptions
- optimizing / Optimizing product and category descriptions
- product page layout
- about / Product page layout
- setting up / Product page layout
- product pages
- reviews, adding / Adding reviews directly onto our product pages
- product performance page
- product photography
- adding, to product page / Optimizing images and selling your product
- product titles
- adjusting / Adjusting our product titles and descriptions
- Product URL Suffix / Adjusting our Magento configuration for SEO
R
- Redis
- rel=next/prev
- adding, to category pagination / Adding rel=next/prev to our category pagination
- reviews
- adding, on product pages / Adding reviews directly onto our product pages
- RewriteCond / Maintaining a www or non-www domain prefix
- RewriteRule / Maintaining a www or non-www domain prefix
- robots.txt file
- about / Improving our robots.txt file
S
- sales performance page
- schema
- adding, to breadcrumbs / Adding structured data to our breadcrumbs
- schema (rich snippets)
- schema.org markup
- adding, to templates / Adding the schema.org markup to our templates
- Search Engine Optimizations
- about / Adjusting our Magento configuration for SEO
- Autogenerated Site Map / Adjusting our Magento configuration for SEO
- Popular Search Terms / Adjusting our Magento configuration for SEO
- Product URL Suffix / Adjusting our Magento configuration for SEO
- Category URL Suffix / Adjusting our Magento configuration for SEO
- Use Categories Path for Product URLs / Adjusting our Magento configuration for SEO
- Create Permanent Redirect for URLs if URL Key Changed / Adjusting our Magento configuration for SEO
- Page Title Separator / Adjusting our Magento configuration for SEO
- Use Canonical Link Meta Tag for Categories / Adjusting our Magento configuration for SEO
- Use Canonical Link Meta Tag for Products / Adjusting our Magento configuration for SEO
- Search Engine Results Page (SERP) / Optimizing our titles, content, and meta information
- secondary dimension
- selecting / Adding secondary dimensions and advanced filters
- segments
- adding / Advanced segments
- SEO
- Magento configuration, adjusting / Adjusting our Magento configuration for SEO
- benefits, of fast Magento website / SEO benefits of a fast Magento website
- SEO-specific Magento extensions
- about / Popular SEO-specific Magento extensions
- SEO Suite Ultimate / SEO Suite Ultimate by MageWorx
- Google Shopping feed / Google Shopping feed by Rocket Web
- Universal Analytics / Universal Analytics by Aromicon
- Magento WordPress Integration / Magento WordPress Integration by FishPig
- AddThis by AddThis / AddThis by AddThis
- Creare SEO / Creare SEO by CreareGroup
- SEO extensions
- installing / Installing extensions
- SEO Suite Ultimate
- about / SEO Suite Ultimate by MageWorx
- SERPs
- titles, optimizing / Optimizing titles and descriptions for the SERPs
- descriptions, optimizing / Optimizing titles and descriptions for the SERPs
- server-side performance
- server-side scalability
- social sharing
- implementing, for products / Implementing social sharing for products
- store-specific configuration
- about / Store-specific configuration
- URL keys, translating / Translating URL keys
- template content, translating / Translating template content
- subdirectory structure
T
- template content
- translating / Translating template content
- templates
- schema.org markup, adding to / Adding the schema.org markup to our templates
- time to purchase page
- titles
- optimizing / Optimizing our titles, content, and meta information
- top conversion paths
- about / Top conversion paths
- transactions page
- translating pages
- duplicate content, avoiding when / Avoiding duplicate content when translating pages
- Turpentine extension
- about / Turpentine by Nexcess
U
- Universal Analytics
- unwanted blocks
- removing, from checkput / Removing unwanted blocks from the checkout
- URL keys
- optimizing / Optimizing our URL keys
- translating / Translating URL keys
- url_key attribute / Translating URL keys
- Use Canonical Link Meta Tag for Categories / Adjusting our Magento configuration for SEO
- Use Canonical Link Meta Tag for Products / Adjusting our Magento configuration for SEO
- Use Categories Path for Product URLs / Adjusting our Magento configuration for SEO
V
- Varnish Cache / Server-side performance and scalability
- View Document Outline / Changing our heading structure on the home, category, and product pages
W
- www domain prefix
X
- XML Sitemap
- about / XML sitemap