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  • Book Overview & Buying Magento Search Engine Optimization
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Magento Search Engine Optimization

Magento Search Engine Optimization

By : Robert Kent
4.7 (3)
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Magento Search Engine Optimization

Magento Search Engine Optimization

4.7 (3)
By: Robert Kent
Buy this Book

Overview of this book

Table of Contents (15 chapters)
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Magento Search Engine Optimization
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Magento Search Engine Optimization
Credits
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Credits
About the Author
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About the Author
About the Reviewers
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About the Reviewers
www.PacktPub.com
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www.PacktPub.com
Preface
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Preface
Lock Free Chapter
1
Preparing and Configuring Your Magento Website
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Preparing and Configuring Your Magento Website
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Focusing on your keywords
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The role of the home page
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Structuring our categories for better optimization
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Optimizing our CMS pages
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Optimizing our titles, content, and meta information
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Adjusting our Magento configuration for SEO
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Default settings
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XML sitemap
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Google Analytics
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Summary
2
Product and Category Page Optimization
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Product and Category Page Optimization
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Optimizing titles and descriptions for the SERPs
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Optimizing our URL keys
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Layout and content considerations
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Optimizing images and selling your product
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Implementing schema (rich snippets)
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Implementing social sharing for products
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Summary
3
Managing Internationalization and Multiple Languages
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Managing Internationalization and Multiple Languages
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Choosing the right domain structure for multiregional websites
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Store-specific configuration
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Avoiding duplicate content when translating pages
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Summary
4
Template/Design Adjustments for SEO and CRO
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Template/Design Adjustments for SEO and CRO
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Organizing our heading structure
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Integrating the breadcrumb and organization schema
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Adding rel=next/prev to our category pagination
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Adding reviews directly onto our product pages
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Removing unwanted blocks from the checkout
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Summary
5
Speeding Up Your Magento Website
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Speeding Up Your Magento Website
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SEO benefits of a fast Magento website
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Magento configuration settings to increase speed
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.htaccess modifications
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Server-side performance and scalability
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Online tools to test performance
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Summary
6
Analyzing and Tracking Your Visitors
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Analyzing and Tracking Your Visitors
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An overview of e-commerce analytics reports
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Understanding Multi-Channel Funnels
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Adding events to track phone number clicks
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Universal Analytics
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Implementing and analyzing content experiments
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Summary
7
Technical Rewrites for Search Engines
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Technical Rewrites for Search Engines
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Additional .htaccess modifications
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Improving our robots.txt file
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Resolving layered-navigation duplicate content
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Summary
8
Purpose-built Magento Extensions for SEO/CRO
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Purpose-built Magento Extensions for SEO/CRO
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Installing extensions
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Popular SEO-specific Magento extensions
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Extensions to help improve CRO
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Noteworthy extension developers
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Summary
1
Index
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Index

About the Author

Robert Kent is a Magento Certified Developer with over four years of experience using the Magento framework. He currently works at Creare Communications Ltd., one of the UK's largest SEO and web design companies based in the Midlands.

With over 5 years of experience working on a variety of projects across multiple open source frameworks, he has gained expertise in PHP, XML, jQuery, and a wide range of other web-based languages.

Working in an R&D capacity developing extensions, and plugins for both Magento and WordPress, he also plays a key role in developing new techniques and standards for both of these platforms from an SEO perspective.

This is his second book based on Magento, the first book being Magento Shipping How-To, Packt Publishing—a guide on how to configure shipping settings within Magento.

I would like to thank James Bavington, Sarah Edwards, and Andrew Allen for all their support, advice, and SEO expertise, all of which were invaluable while writing this book. I'd also like to thank Adam Moss for his share of the development of our Creare SEO extension that will hopefully be ready and waiting (for free) on Magento Connect once this book is published.

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