Robert Kent is a Magento Certified Developer with over four years of experience using the Magento framework. He currently works at Creare Communications Ltd., one of the UK's largest SEO and web design companies based in the Midlands.

With over 5 years of experience working on a variety of projects across multiple open source frameworks, he has gained expertise in PHP, XML, jQuery, and a wide range of other web-based languages.

Working in an R&D capacity developing extensions, and plugins for both Magento and WordPress, he also plays a key role in developing new techniques and standards for both of these platforms from an SEO perspective.

This is his second book based on Magento, the first book being Magento Shipping How-To, Packt Publishing—a guide on how to configure shipping settings within Magento.