Book Image

Magento Search Engine Optimization

By : Robert Kent
Book Image

Magento Search Engine Optimization

By: Robert Kent

Overview of this book

Table of Contents (15 chapters)
Magento Search Engine Optimization
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

About the Reviewers

Alejandro Garcia De Frenza is an Italian/Venezuelan project manager and digital marketing manager possessing a broad mix of technical experience and web marketing and social media skills, with over five years of experience in managing and developing web applications.

He started his career by building websites for clients using technologies such as HTML, CSS, PHP, and MySQL, and then moved on to manage some web development projects before working on some mobile-apps-related projects in Barcelona.

During this period, he developed an interest in the digital marketing field. This curiosity lead him to read many books, experiment, and participate in online training in areas such as SEO, SEM, PPC, Google AdWords and AdSense, Google Analytics, Ad serving technologies, Facebook, and Twitter ads.

He consolidated a great deal of experience in the digital ecosystem while working for General Motors Middle East as a Digital Marketing Manager, and more recently as a Technical Analyst for Google's Doubleclick for publishers in Ireland.

Some of the companies he has worked with are 3M, General Motors, Golden Gekko, and Google. He is always open for collaboration on digital-marketing- and technical-development-related subjects and projects.

James B. Phillips is a freethinking individual who has a true passion for web development and graphic design. Along his career path, he has gained a vast knowledge in online marketing techniques including branding and identity, e-commerce and business web development, Search Engine Optimization (SEO), website performance analysis, cohesive sales and promotion planning, and Pay Per Click (PPC) strategy management.

He currently works for the e-commerce division at Honeyville as the lead web developer. Their site can be found at http://shop.honeyville.com. He also works under his freelance identity as Legendary Fish. His portfolio can be found at http://legendary-fish.com.

Brady Sewall is an e-commerce and online marketing professional with a rich history in graphic design and e-learning development. He has received a degree in multimedia and web design from the Art Institute and has been featured in numerous Magento articles and blogs. He and his father, Gary Sewall, are currently working on various written material about their historical 1929 Gipsy Moth biplane, a favorite pastime for them both.