Book Image

Running Effective Marketing Meetings

By : Daniel Kuperman
Book Image

Running Effective Marketing Meetings

By: Daniel Kuperman

Overview of this book

Table of Contents (11 chapters)

An offsite meeting


When you hear offsite meeting, you may think of executive offsite where senior managers mingle and discuss the vision for the company and the year ahead. In marketing, you may sometimes want to take the team offsite in order to focus on solving a specific challenge without office distractions, to thoroughly review and reassess important campaigns, and even to stimulate creativity and help with brainstorming new ideas. Properly planning this type of meeting involves careful attention to detail and ensuring the time spent outside the office is well worth it.