In this chapter, we'll be dealing with Sales Cloud features. If you are wondering what Salesforce Sales Cloud is, it is the piece of our beloved CRM that is designed to support sales and marketing in both business-to-business and business-to-customer contexts. It supports lead management, campaign creation, deal closing, and product catalog definition. For the purpose of this book, we'll deal with Sales Cloud specifics such as product management, quote management, and opportunity forecasting, which will give you the confidence to implement an effective sales strategy.
In this chapter, we'll focus on the following topics:
- Leveling up product management to better define your selling strategy and see how opportunities are tied to the selling process
- Learning what quotes are and how they can be used along with quote...