Today's world is experiencing a growing amount of big data, which is being collected from different sources, such as e-commerce business, social network platforms, search engines, and even from small online business.
With all this data, we need to know how to display it to our users, the best way to use it, and how it can help us develop a better product.
By the end of this chapter, you will have a better understanding of those points, and the role of big data in the user experience.
In this chapter, we will cover the following points:
- Big data and its role on UX
- How to design products using big data
- The role of big data in mobile design
- Why big data matters for user experience