Summary

To recap on what we’ve learned in this chapter, Salesforce is a company, and Customer 360 is the idea of leveraging your Salesforce products in service of a common understanding of a customer. Clouds are logical groupings of one or more products that meet the needs of a particular use case or industry vertical, while Products are built on a variety of technology platforms but are always licensed, usable tools that unlock specific use cases.

The Lightning Platform, or Force.com, is the core underlying technology that supports Salesforce.com, the original CRM product from Salesforce, as well as many other Lightning Platform based products.

Equipped with this knowledge, you should be able to have a meaningful conversation about an appropriate solution that meets the needs of direct-to-consumer selling online, including marketing and support components, within the Salesforce ecosystem. You should be able to help coordinate between stakeholders and platform specialist architects, who will be handling the individual components.

In the next chapter, we’re going to cover the specific role of Service Cloud in this solution so that you’ll understand the role it plays in the larger solution.