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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook - Second Edition

By : Mike King, Melissa Murphy
5 (2)
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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook

5 (2)
By: Mike King, Melissa Murphy

Overview of this book

In today’s competitive landscape, the ability to create a unified view of the customer and turn data into actionable insights is a game-changer for businesses. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. The book will guide you through the tools, techniques, and scenarios needed to confidently tackle the B2C Solution Architect exam. You’ll start by building a robust understanding of each component within the Customer 360 ecosystem, diving into their capabilities, data models, and governance structures. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. By the end of this journey, you’ll not only be prepared to ace the exam but also to excel as a Salesforce B2C Solution Architect, ready to shape the future of customer engagement.
Table of Contents (22 chapters)
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1
Part 1:Customer 360 Component Products
8
Part 2: Architecture of Customer 360 Solutions
14
Part 3: Salesforce Certified B2C Solution Architect

Summary

Based on the information in this chapter, you should now understand the role of Data Cloud in an expanded B2C solution, particularly how the platform interacts with core B2C solution components such as B2C Commerce, Service Cloud, and Marketing Cloud Engagement. You should also understand the core capabilities of Data Cloud as a data platform, including how the Data Cloud data model is crucial to enabling capabilities such as calculated insights, segments, and activations.

When designing a B2C solution, you should now be able to confidently work with a Data Cloud architect to leverage native Salesforce connectors, bundles, and mappings to drive value with the Data Cloud platform.

You should understand the data modeling and identity resolution process, understanding how individuals sourced from various platforms are then unified and activated within the Data Cloud platform. You should be able to navigate subscriber key conversations with Data Cloud and Marketing Cloud...

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Salesforce B2C Solution Architect's Handbook
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